What Sets Us Apart

Born out of one of the nation’s leading P&C Wholesalers, Equitas Life Brokerage was started by Michael Gottdank, formerly a Regional Vice President of Agency Development and Marketing with Morstan General, now a Hull & Hull Company.

After running New Jerseys Life Office for Morstan for years, we have unparalleled experience in working with non-conventional Life Markets, specifically P&C Brokers. We understand the challenges that these Brokers face and we are here to help! We know that you are really looking for someone to do Life Business in a way that adds value to your agency, we realize that you are not looking to change your core competence from P&C to Life - but rather add it to your Agency as smoothly as possible, maximizing results without taking you away from the day to day business of your Agency.