What Sets Us Apart

Born out of one of the nation’s leading P&C Wholesalers, Equitas Life Brokerage was started by Michael Gottdank, formerly a Regional Vice President of Agency Development and Marketing with Morstan General, now a Hull & Hull Company.

After running New Jerseys Life Office for Morstan for years, we have unparalleled experience in working with non-conventional Life Markets, specifically P&C Brokers. We understand the challenges that these Brokers face and we are here to help! We know that you are really looking for someone to do Life Business in a way that adds value to your agency, we realize that you are not looking to change your core competence from P&C to Life - but rather add it to your Agency as smoothly as possible, maximizing results without taking you away from the day to day business of your Agency. 

The Equitas Brokerage Group Team

Lisa Bali

Lead Case Manager

Michael Gottdank

Brokerage Director and

webEquity Creative Director

Jeff Caseres

Web Design (webEquity Team)

Jennifer LaDell

Internal Underwriter

Agnes Grenci

Broker Support and

QA (webEquity Team)


Monica Laurie, JD

Operations and Commissions

Why we are like no other Life GA

Field Support
Case Management
E- Platform
Fast-APPTM Platform